Andy Cameron has worked as interactive creative director and digital artist for 20 years. He co-founded the influential interactive creative agency antirom in the early 1990s and worked on award winning online and retail interactive briefs for clients like Glaxo Wellcome, Levi Strauss and Guinness.Andy co-founded the Hypermedia Research Centre at the University of Westminster in 1996 and published two critical essays – ‘Dissimulations, the Illusion of Interactivity’ and ‘The Californian Ideology’ (with Richard Barbrook).
In 2001 he was appointed visiting artist, and subsequently interactive creative director at Fabrica, the Benetton research centre in Italy. At Fabrica he was responsible for the research programme in interactive media, organising Fabrica workshops with visiting artists like Yugo Nakamura, Golan Levin, Amy Franchesini, Casey Reas and Zach Lieberman, as well as guiding Benetton’s online and interactive communication strategy.
In 2002 Andy directed United People, an in-store video installation and online community for Benetton megastores worldwide. Andy revitalised Benetton's web communication and directed several innovative marketing projects for the company, including an interactive shop window display, a retail based DOOH marketing channel - UCBTV and a creative games website for young people -benettonplay.
Andy has created interactive installations for museums, art galleries and public spaces, including Jam at the Barbican in London in 1995,DARE at the Museum of the Moving Image in New York, 2003, I've Been Waiting for You in Seoul in 2006, Remote Control at MoCA Shanghai, 2007, and Les Yeux Ouverts at the Pompidou in Paris, 2006,Milan Triennale 2007 and the Museum of Art, Shanghai, 2007. Venetian Mirror, a major installation created by Andy with Sam Baron was on show at Decode at the V&A from September 2009 until April 2010.
Andy continues to teach and write about the politics and aesthetics of interactive and networked media. He published ‘The Art of Experimental Interaction Design’ for IdN, 2004, a major survey of 30 of the most exciting interactive artists from around the world. Recent teaching includes the University of Venice, Bocconi University in Milan and London University of the Arts. Andy writes a regular column on interactivity for Creative Review.
Andy served as a judge for the Prix Ars Electronica in 2008, 2009 and 2011 and is a member of IADAS and a judge on the Webbys. This year Andy has served on juries for D&AD Digital Advertising, the Creative Review Annual and the Creative Circle.
In 2009 Andy was appointed Executive Director of Fabrica. Andy went on to develop Benetton's online and store based marketing communication with ITS MY TIME, a global casting competition which has generated millions of page views per day for the company.
In September 2009 Andy launched the Future of Retail, a research collaboration between Fabrica, Telecom Italia, Ars Electronica Futurelab and the London University of the Arts to re-imagine and re-engineer the retail experience.
Andy directs filmit, an innovative internet video project for primary schools in the UK for the Helen Hamlyn Trust.
In May 2010 Andy was invited to join Wieden + Kennedy London as Interactive Creative Director, with a remit to develop interactive and digital thinking across the agency. Andy worked on a number of key W+K accounts as well as helping with Platform - W+K London's R+D programme.
In 2011 Andy was appointed a Royal Designer for Industry at the Royal Society of the Arts.